21.10–23.10.2025 | Crocus Expo, Moscow

MuzzLab 2023

From September 21 to 22 you will be waiting for a whole series of workshops about the full cycle of music creation and promotion. For you, we have prepared even more master classes, invited even more interesting speakers, and gathered even more "hot" topics.

Please note that all master classes are free of charge upon registration to the exhibition. Additional registration is not required this year.

The conference is to take place in the conference hall "Press Hall" (Expocentre Fairgrounds, pavilion "Congress Center", first floor).

September 21, Thursday

12.00-12.45: MODULAR SYNTHESIZER AS A CREATIVE GENERATOR OF IDEAS OF A MUSIC PRODUCER

Thesis:
Synthesizer architecture, introduction to vcv rack, creation of first patches; basic terms, types of signals in modular system; application of sequencers; moving away from static sound by randomizing parameters.

Alexander Vasiliev (xandr.vasiliev), Moscow electronic live musician with jazz background, expert in the field of modular synthesizers. Resident of Resonance Moscow formation. Participant of Nikita Zabelin's Tesla project. Teacher of ResoLab educational program at Moscow Music School. Participant of Outline and Gamma festivals.

13.00-13.45: MONETIZATION OF THE ARTIST'S ACTIVITY IN MODERN REALITIES

At the lecture we will talk about options for earning money as an artist, both young and more famous. About traditional ways of monetization, how not to give your money to others. And non-traditional ways of monetization - from the world on a thread, the artist on the release. What and how to save money, and in what case does a miser pay twice?

Pavel Zhilov, manager of the group Chizh & Co. Head and co-founder of the Chizh label. Produced and released six albums and several singles by Chizh & Co, Wine Red, Paseka, as well as Pavel Pikovsky and Sergey Nikitin. Graduate and lecturer at the Music Business and Entertainment Industry Management faculty of RMA Business School

14.00-14.45: MUSIC DISTRIBUTION IN RUSSIA IN 2023

An overview of foreign and local distributors and their capabilities, as well as a breakdown of the challenges faced by rights holders when releasing music in the current environment.

Mikhail Mazurov, author of Telegram channels about music management, distribution and artificial intelligence in the music industry, speaker at the Music Industry Management Department of RMA Business School and program director of educational events Studionik from the streaming service Sound and the STUDIO app.

15.00-15.45: VIDEO BLOGGING IN A MUSICIAN'S CAREER

Why has video become the most converting media type in 2023?
The types of blogs that are right for a musician or band. "Serial" or "clickbait" - what's the difference? Building a model for attracting traffic. Organizational and technical nuances of video blogging. Promotion with the help of a video blog or promotion of a video blog?

Mikhail Novikov, founder and head of SE:VER label, artist and producer of INVRS, marketing director of Overton.ru, author and host of MuzPRODBLOG channel, founder of Vinyl Academy, producer of NO DRAMA production studio, speaker of RMA business school. Participated in the launch and promotion of more than dozens of video projects, blogs and channels, in the asset channels-millionaires and world leaders among blogs in their category.

16.00-16.45: CASE SESSION: ARTIST AS PRODUCT: OBVIOUS AND NON-OBVIOUS ISSUES OF ARTIST PACKAGING

Within the framework of the case-session we will consider the structure of the concert industry market in the context of decision makers, discuss the issues of commercial value of an artist and what qualities of an artist the market is fighting for, learn how to package an artist as a product on the example of successful and failed cases, discuss how to maintain commercial and creative balance in the sales of an artist by building the right management, discuss the main sales markets.

Alexey Zhukov, Head of Concert Department of VK RECORDS label, EX Concert Director of Black Star label, creator of the course for beginner concert managers "From Zero to Stars".

17.00-17.45: HOW CAN AN ARTIST WHO IS STARTING OUT SUCCEED IN HIS/HER MUSIC CAREER AND ENTER THE MUSIC MARKET?

Thesis:

Producer and manager-different people;
artist and author are different people;
360-degree monetization;
"waking up famous" is a myth that is still believed;
a hit can be broken down into its components;
a contract with a producer, which everyone fears and wants.

Tatiana Tur, founder, owner and general producer of Sound Media, general producer of GUTSERIEV MEDIA, musician, presenter, writer, public figure, creator of the federal network of children's creative schools - studios Sound Media Kids, as well as the world's first children's reality show "Who are you?". Creative and musical producer of artists of Sound Media production center: Lina Lee, BURITO, U108, Garik Zebelian, MATT.

18.00-18.45: PR IN SHOW BUSINESS - HOW TO BECOME POPULAR YOURSELF AND HELP YOUR CLIENTS - MUSICIANS, ARTISTS, BLOGGERS - TO DO SO

Thesis:

How to become a star - or maybe you don't have to?
Motivation and the downside of popularity;
Classic PR for show business;
Hype - how to do it the smart way, wake up famous and become world famous in 24 hours;
5 trends and cases in showbiz PR.

Roman Maslennikov, PR №1 in Russia, the founder and director of the
agency "Explosive PR", PhD in Philosophy, author of 106 books.

September 22, Friday

12.00-12.45: MODERN PRACTICES OF PROMOTING A MUSIC RELEASE AND AN ARTIST'S PERSONAL BRAND

Thesis:

why being an artist is building a business?
actual tools to promote a track;
ways to popularize a music release;
how a musician can work with the audience.

Daria Bogatyryova, General Director of WOWMEDIA music, music marketer, lecturer at Igor Krutoy Academy and RMA business school. Music management and production of the artist HOLLYFLAME.

13.00-13.45: COOPERATION WITH A RECORD LABEL. PROS AND CONS

An artist's music project is an enterprise. Modern varieties of music distribution. The role of the record label in the music market. Directions of cooperation between an artist and a record label. Models of interaction between the artist and the record label. Comparative analysis of music project activity in cooperation with a record label and in the absence of such cooperation. Answers to questions from the audience.

Alexey Nikolaev, Head of Insimple Bureau, manager of interaction with b2b partners at Broma 16, music market expert, lecturer at Moscow Music School, Sound Design Institute, RMA business school.

14.00-14.45: CONCERT PROMOTION ON THE KUDAGO PORTAL: WHAT TOOLS ARE AVAILABLE AND WHAT IS SUITABLE FOR CONCERT PROMOTION

We will tell you about successful cases and how to interact with the audience.

Yulia Kurokhtina, Head of the Ticketing Department at KudaGo Ticketing. She was in charge of concert and club projects to manage organizers and venues in the company Kassir.ru.

15.00-15.45: WHAT CAN I DO WITH MY MUSIC RIGHTS? LEGAL LITERACY FOR ARTISTS

Thesis:

how copyright differs from related rights,
what rights artists have,
performing covers, music in commercials or movies,
Whether to register your name as a trademark

Ekaterina Kalinicheva, partner, head of the Internet IP defense practice at Semenov&Pevzner law firm. She has worked with such companies as Warner Music, Universal Music, First Musical, Zvonko, etc.

16.00-16.45: TOOLS FOR TRACK CREATION, COLLABORATIONS AND PROMOTION OF MUSICIANS

Thesis:

Tools for artist, producer and musician collaboration
Tools for promoting artists and their releases
Tools for developing music producers
How to become a big festival artist?
How to make a fit with a big name artist or producer?

Kit Sunders, PUNCH Development Director

17.00 - 18.45: Current trends in producing bloggers and musicians. How to increase media reach and how to promote your creativity through social networks

Alina Zinnatullina, General Director of Insight People

Ruslan Kristallov, Head of Insight Music label within Insight People

MuzzLab 2023 Partners