21.10–23.10.2025 | Crocus Expo, Moscow

MuzzLab 2024

From September 17 to 18, a whole series of master classes on the full cycle of music creation and promotion will be waiting for you. We have prepared even more master classes for you, invited even more interesting speakers, and gathered even more “hot” topics.

Please note that all master classes are free of charge upon registration to the exhibition. Additional registration is not required this year.

The conference will be held in the Glass Dome conference hall (Expocentre Fairgrounds, Congress Center pavilion, the second floor).

September 17, Tuesday

16.00-17.45: PUBLIC TALK: FESTIVAL MARKET 2024. PECULIARITIES OF YOUNG ARTISTS' PARTICIPATION

Many new artists dream of performing at a great music festival. It makes sense. You can share the stage with bigger stars, expand your audience, sell merch and just have a good time. And what are some of the other non-obvious benefits of music festivals? How do you get there? Where to keep up to date with current application lists? What do you have to do to get accepted?

We'll break it all down in a panel discussion.

Founders and representatives of major festivals are invited to participate

18.00-19.00: ARTIST - MANAGER

The need for an artist-manager tandem remains a controversial issue for many. Some musicians successfully do without managers. Others at some point find labels and booking agencies that help them with the organizational aspects. Let's find out where managers come from and what responsibilities they can be loaded with. We will learn about the peculiarities of interaction between artists and managers on both sides of the tandem.

Artists' managers and their managers are invited to participate.

September 18, Wednesday

16.00-17.30: NUANCES OF CREATING POPULAR SONGS, INTERACTION BETWEEN THE AUTHOR AND THE ARTIST AND HIS MANAGER

We will explain how artists can earn money from their work, how to protect copyrights, and how musicians in Russia today can receive royalties.

Vadim Bulayev, producer and CEO of SELF MADE Publishing. He has worked with numerous artists and labels such as Sergei Zhukov, Maxim Fadeev, Olga Buzova, Anna Semenovich and others.

17.45-19.00: CREATIVE PR CAMPAIGNS AS A TOOL FOR ARTIST PROMOTION

We will discuss the basic principles of music PR and the work of a PR-manager. We will analyze the main mistakes in music promo on real cases.

Yulia Matveeva, PR director of Olga Seryabkina.

In the past PR-director of the National Music Corporation, PR-director of the label Podzemka. She worked in PR teams: Artik&Asti, Elman, Nargiz, Rita Dakota, Nick Riin, Picchi.

Conference speakers:

Master classes & Panel discussions

Vadim Bulayev

Producer and CEO of SELF MADE Publishing. He has worked with numerous artists and labels such as Sergei Zhukov, Maxim Fadeev, Olga Buzova, Anna Semenovich and others.
Yulia Matveeva

PR director of Olga Seryabkina. In the past PR-director of the National Music Corporation, PR-director of the label Podzemka. She worked in PR teams: Artik&Asti, Elman, Nargiz, Rita Dakota, Nick Riin, Picchi.
CHEBANOV

Artist and musician, participant of the TV project “Voice” and finalist of the show “Fantastic” on Channel One. Participant of large-scale festivals Big Love, VK Fest, DvizhFest, Aguteen Forum. In 2023 the first thousandth concert in Moscow and more than 50 performances in Russia took place.
Anna Khramova

Head of Music Industry Service “Tavrida.ART”
Ilya Bortnyuk

Founder and general producer of Stereoleto festival (St. Petersburg, Moscow)
Natalia Fedotova

Program director of Organic People festivals, music manager (Cops on Fire, VSIGME, Odnono)
Elena Ryabukhina

Program Director of the Igor Butman Foundation for Support and Development of Musical Art

RMA Business School

Program Partner

RMA Business School has been training professional managers for the music and event industry, gallery and restaurant business for over 20 years.
The main component of the learning process is practical training and internships. The maximum immersion in the industry is provided by regular visits to the largest organizations that set the tone for entire business areas and real participation of students in their projects.

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