September 15-17, 2026 | Timiryazev Centre, Moscow
CONFERENCE ON ‘CORPORATE MULTIMEDIA AND IT SOLUTIONS’
A new, dynamic format. Candid discussions. Hands-on practice
15 September | Tuesday
12.00 – 15.00
Conference room
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The conference’s co-organiser and the exhibition’s strategic partner is SpinetiX
THE LEADING CONFERENCE FOR SYSTEM INTEGRATORS AND CLIENTS IN THE FIELDS OF PROFESSIONAL AUDIOVISUAL (PRO AV) AND INFORMATION TECHNOLOGY (IT).
The event will be of benefit to anyone who wants to understand where the market is heading, who to buy from and what to buy, and how to make the right choices when selecting solutions and partners. At the end of the conference, visitors can look forward to a technical tour of the AV and IT companies’ stands, featuring live demonstrations of the equipment.
The event will be of benefit to anyone who wants to understand where the market is heading, who to buy from and what to buy, and how to make the right choices when selecting solutions and partners. At the end of the conference, visitors can look forward to a technical tour of the AV and IT companies’ stands, featuring live demonstrations of the equipment.
A NEW FORMAT AT A NEW VENUE
The conference will take place in the format of the talk show ‘Couch-Based AV and IT Experts’ at the Timiryazev Centre.
Two presenters. Two sofas. Guests and speakers — experts with genuine knowledge and practical experience in AV and IT.
No boring presentations or rehearsed monologues. Just lively discussions, professional debates, differing viewpoints, and the genuine reactions of clients and professionals.
Two presenters. Two sofas. Guests and speakers — experts with genuine knowledge and practical experience in AV and IT.
No boring presentations or rehearsed monologues. Just lively discussions, professional debates, differing viewpoints, and the genuine reactions of clients and professionals.
HOST-PROVOCATEURS
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Pavel Kudelin
Project Manager, AB Academy
Technical and market provocations
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Alena Burtsova
Marketing Director at SpinetiX Russia
Questions ‘from the client and the business’
PRELIMINARY CONFERENCE PROGRAMME
SECTION 1. WHERE’S THE MONEY? WHAT TO OFFER, HOW AND WHERE TO EARN IN 2026–2027
- What the customer wants and what they are prepared to pay for
- A 30 per cent cut in budgets: how to maintain the quality of AV/IT solutions in the new reality
- Which processes to optimise using AI, and how
- Why clients, architects, designers and integrators often speak different languages. And how to put this right
- Audiovisual design: how to combine technology and aesthetics in a single project
SECTION 2: THE PRE-SALE PROCESS FROM THE PERSPECTIVE OF AN AV AND IT INTEGRATOR AND A CLIENT
- How to organise a pre-sale that leads to a contract
- How to choose the right partner and make the right decision
- Pre-sale mistakes to avoid
- AI skills within an integrator: who to hire, what to train them in, and when it will pay off
- Creative/content departments within an integrator: a waste of money or a strategic advantage in the pre-sale phase?
- How can a client draw up tender documentation in such a way as not to put off suitable integrators and to secure a high-quality project?
SECTION 3: CORPORATE COMMUNICATIONS AT LARGE INDUSTRIAL ENTERPRISES IN RUSSIA
Supported by:
The ‘Corporate Museum’ National Award
The ‘Corporate Museum’ National Award
- The corporate museum as an asset: how it contributes to corporate image, human resources and the region, and who benefits from it
- What technologies help corporate museums speak the same language as the younger generation?
- The Corporate University as a Multimedia Centre: How to Train Staff Using AV Solutions
- Corporate studios: why businesses need their own ‘media factory’ and how to set one up
- Corporate TV: How to Build an Effective Internal Communications System – What the Client Wants and What They Are Willing to Pay For
SECTION 4: SAFETY IN COMMERCIAL AND GOVERNMENT PROJECTS
- Regulatory requirements and actual safety practices
- Multimedia solutions for transport infrastructure: from railway stations to airports
- Establishment of cyber centres and control centres: AV as part of critical infrastructure
SECTION 5: TECHNICAL TOUR
WHO IS IT FOR:
TOUR GUIDE:
Pavel Kudelin, Project Manager at AB Academy
TIME:
15 September, 3.00 pm
- end customers
- integrators
- distributors and manufacturers in the field of lighting, sound and stage equipment, and information technology
TOUR GUIDE:
Pavel Kudelin, Project Manager at AB Academy
TIME:
15 September, 3.00 pm
There will be no live broadcast.
Video recordings of the presentations and the speakers’ contact details will be made available exclusively to conference attendees.
Video recordings of the presentations and the speakers’ contact details will be made available exclusively to conference attendees.
Separate registration is required for the conference. Registration is open until 15 September inclusive.
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